Facebook marketing and what you need to do

INTRODUCTION

Hello readers! I want to start off this article asking a question, assuming you were a business person, would you consider marketing on social media? If yes, which platform would you consider using most? It doesn’t matter whatever business venture you have pursued. Whether you run an online store like this turkey certificates shop or this waterfall taps retailer, or maybe have a traditional business offline like this assisted living chicago business or these paving companies do, you will need to market yourself in one way or the other. Problem is that sometimes marketing can be a bit too expensive especially if your business is still young. This article gives you the solution to that. Have you heard about facebook marketing? The following are the reasons why it is the best form of marketing you should embrace!

WHY FACEBOOK MARKETING

1. It is cheap

Whether you’ve created a page, a group or using ads to market your brand, facebook is way cheaper as compared to other platforms like Google or YouTube. Most of times you pay a really small amount of money to get your brand visible to millions of people. This is considering that facebook has over a billion active users. Another thing is that you can choose promote that page during the weekends when you know most people are free and busy looking at their phones or computers.

2. It is easy to capture your target market

Greg James uses Facebook to market this roll compactor equipment business and this oil sampling business and says “This is possible through the facebook custom audience tool. As a marketer, you are able to upload your contacts, which help you to reach them with a specific ad. You can also choose to custom make your ad in such a way that it will capture the interest of your target market. For example, use of animations in an ad to attract kids.”

3. The facebook live option

Casey Jones runs the FB page for this environmental drilling firm and universal socket set store and says “Today, most people would rather watch an ad than read content. The facebook live option ensures your ad is seen by a big number of users at the same time. Just make the ad short. You do not want viewers to get bored before it ends.”

4. You get feedback is fast

All you need to is simply post a picture on facebook, then read the comments as they flow in. The like button too tells you whether people like a product or not.

CONCLUSION

Facebook marketing is the way to go!

Four Web Design Tips for Better Conversion

Here are tips to make sure your website is designed in the best possible way to ensure more conversions

1. Limit Navigational Choices

As counter-intuitive as it may initially appear, limiting choices is a better step to take, particularly when offering your customer with navigational menu options.

Mark Jones sells vertikal heizkörper products online and notes “According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.”

2. Heed the Speed

One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.

3. Simplicity is Key

Similar to providing a simpler array of choices in navigation, the website’s pages themselves would do good to be kept as simple as possible.

Graeme W. is a seo manchester and web design pro and notes “If your site is more on what your products or services are about, especially, keeping things simple and clean makes it easier for the user to understand, and more importantly, makes sure they don’t get intimidated by a grand overload of images, videos, and text to process.”

4. Learn from Experience

Different things work for different websites, and while some tips may work out (and should work out based on other websites’ experience), it’s not an automatic assurance for every site.

Peter Tolson runs the website for this beauty treatments Milton Keynes business and medical spa milwaukee clinic and says “This is why investing in constant monitoring of your site’s performance is an essential part of your web design development. If you find that somehow lots of material works for your site, then go ahead and apply that, or if you find that providing more choices gains more clicks, then go with that.”

Mark Thomas runs the website for this hairdressers warrington business and says “With all of that, it’s evident how maximizing your web design for better conversions isn’t a one-shot thing; it requires constant monitoring and updates, and more importantly, it requires a mindset that successful web design is an ongoing process, no matter how new or established your business website is.”