Hello readers! I want to start off this article asking a question, assuming you were a business person, would you consider marketing on social media? If yes, which platform would you consider using most? It doesn’t matter whatever business venture you have pursued. Whether you run an online store like this turkey certificates shop or this waterfall taps retailer, or maybe have a traditional business offline like this assisted living chicago business or these paving companies do, you will need to market yourself in one way or the other. Problem is that sometimes marketing can be a bit too expensive especially if your business is still young. This article gives you the solution to that. Have you heard about facebook marketing? The following are the reasons why it is the best form of marketing you should embrace!
WHY FACEBOOK MARKETING
1. It is cheap
Whether you’ve created a page, a group or using ads to market your brand, facebook is way cheaper as compared to other platforms like Google or YouTube. Most of times you pay a really small amount of money to get your brand visible to millions of people. This is considering that facebook has over a billion active users. Another thing is that you can choose promote that page during the weekends when you know most people are free and busy looking at their phones or computers.
2. It is easy to capture your target market
Greg James uses Facebook to market this roll compactor equipment business and this oil sampling business and says “This is possible through the facebook custom audience tool. As a marketer, you are able to upload your contacts, which help you to reach them with a specific ad. You can also choose to custom make your ad in such a way that it will capture the interest of your target market. For example, use of animations in an ad to attract kids.”
3. The facebook live option
Casey Jones runs the FB page for this environmental drilling firm and universal socket set store and says “Today, most people would rather watch an ad than read content. The facebook live option ensures your ad is seen by a big number of users at the same time. Just make the ad short. You do not want viewers to get bored before it ends.”
4. You get feedback is fast
All you need to is simply post a picture on facebook, then read the comments as they flow in. The like button too tells you whether people like a product or not.
Facebook marketing is the way to go!